fifa world cup // budweiser
Integrated Campaign Case Study
BUD HOUSE REALITY SHOW
At the center of the Bud United campaign was the online reality show Bud House. It brought together 32 fans from 32 countries all living together and all watching the games together. As teams were eliminated from the World Cup, fans were eliminated from the house.
“The Real World meets the World Cup.”
- AD AGE
Episode 1: Welcome to Bud House
Bud House episodes were shot and uploaded to YouTube multiple times a day throughout the World Cup.
Budweiser Global TV